Email has come a long way since its humble beginnings as a communication tool for academics and academicians. Today, over 4 billion people around the world access email, making it one of the most popular forms of marketing. And these users are growing. In fact, it is predicted that by 2025, email will account for half of the world’s population. Consequently, email marketing offers a powerful opportunity for brands to reach out to their customers. Emails can be sent to consumers 365 days a year, giving them access to your marketing content around the clock.
Whether you send newsletters, promotional offers, or general messages, email marketing is one of the most effective ways to reach out to customers and prospects. It’s also one of the most affordable forms of digital marketing available today. And with its low cost, it’s easy to see why so many businesses have turned to email marketing as an effective method. In addition to being highly effective, email marketing is highly persuasive and can result in good results for your business.
In addition to keeping customers informed, email marketing is an excellent way to keep in touch with them on a regular basis. It’s easy to reach out to your audience, as consumers check their emails at their convenience. They can also read emails with special offers, company updates, and other updates. Emails also help you boost customer engagement, because people who are on your email list have agreed to receive them. You can easily send emails to your entire email list – your subscribers already have subscribed to receive them.